Important though it is to have an exciting campaign, it is just as important to know your advertising space really works for you.

At Surgey we have been planning and buying media for over 16 years and have a wealth of knowledge and expertise.

Much of the space we buy is 'stressed' - last minute purchase at rock-bottom prices - particularly in the weekend supplements and lifestyle magazines. This makes for more work for us, but it helps our clients advertise cost effectively - and the publishers to fill their pages.

Media is the one service we can provide 'free' to clients since our commission is paid by the media owner. The actual arrangement, though, depends on the size of budget and the complexity of the planning and buying.